Go-to-Market Strategy Guide for B2B SaaS Companies

February 01, 2024 | 11 AM EST Join our exclusive webinar where Maja Voje, Best-selling Author of GTM Strategist, shares her expertise on crafting effective Go-to-Market (GTM) strategies for B2B SaaS companies.

About this session

Everybody said you need product-market fit, but no one told us how to get there.

That’s why Maja dedicated a year of her life to gathering knowledge from 54 Go-to-Market experts from companies like Hubspot, Miro, Figma, Metabase and CXL, combining it with her own decade of experience in working with +350 companies big and small and turning all the insights into a book - GTM Strategist.

    In this session, we'll cover
  • Who am I selling to?
  • What price should I set?
  • What marketing channels should I focus on?
  • What growth techniques will take us there?

You’ll walk away from this session with actionable advice and a proven step-by-step GTM strategy that will make your next launch a whopping success.

About the speaker

Maja Voje spent 11 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 350 startups.

She learned one lesson: growth advice that works great for the “big tech” does not necessarily translate into companies that are trying to find their place in the sun.

So she went ahead and rewrote the GTM marketing and growth science to embrace these nuances and find answers and progression for companies that are tackling more unknowns than knowns and need logical and firm guidance on how to make decisions with confidence to win in their GTM efforts.

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