Emotional Churn

June 04 2025 | 06:00 AM EDT​ In this insightful webinar, Ibrahim Bashir delves into the often-overlooked phenomenon of emotional churn—a subtle yet impactful form of user disengagement that can undermine enterprise product success long before traditional churn metrics signal a problem. Drawing from his extensive experience in product leadership, Bashir introduces the concept of emotional churn, where end-users mentally disengage from a product while contractual relationships remain intact, leading to a hidden erosion of product value and user advocacy.

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